Magpie Estate

Magpie Estate is a joint venture between Rolf Binder and an English wine merchant. Most of the wines produced are exported to Canada, the UK and Denmark and very little is sold in Australia. The Election Shiraz is kept "under the radar" and has developed to become a cultish wine. We are very lucky to be able to offer the The Election Shiraz to Barossa Reserve Customers in Australia.

The philosophy of this wine is to produce a premium high quality Shiraz that is a true expression of a Barossa shiraz for that particular vintage. It is not made every year and was not made in 2011 and 2012.  The fruit for The Election in 2010 was sourced mainly from Greenock further to the north along with some fruit from the Western Slopes. The soil in the Greenock vineyard is red, brown earth with higher iron content and the Western Slopes vineyard has a sandy loam soil.

In the winery the pump-over method is used and the wine is put in 50/50 new French and American oak for 22-months. The best 6-12 barrels are chosen for The Election based on those that are the best of the vintage to reflect features of the vintage. The bottle age was 3-years prior to release.


The Election 2010 was built to last, has great tannin/fruit balance and good acid balance.

Michael Williams
Michael Williams


Michael has lived in the Barossa Valley for 10-years. He was a co-founder of the Barossa based wine appreciation group. Having had such long associations with the Barossa Valley, Michael is inevitably called upon by his friends and business colleagues to help them buy good wines or select the wine whenever eating out. As founder of Barossa Reserve, Michael brings a virtual Wine Region tour and Cellar Door experience to lovers of outstanding premium Barossa wines to those who cant get there themselves.